Btw Nature as we call it is not all about serene views and instagram photo shoot opportunities... As every Rose comes its thorn, nature too comes with its own paradoxes..... After rainfall, especially regions like Tamil Nadu, it's common to witness swarms of winged insects. They are winged termites or ants... (they are not Fireflies) Attracted to artificial light, and die within hours.. gathering around artificial lights.. interesting thing is they are alwys swarm near to blue or white elctric lamps.. anot the yellowish ones. aFter swarming, they shed their wings and die quickly.. Naturalists say especially if they fail to. mate of find shelter.. And often in the mornigns yo see piles of dead insects near the map. By the fireflies are biolumiescent insects that emit light from their abdomen. And they are not attracted to artificial light in the same way. They are not known to swarm and die en masse around eletric lamps.

This natural paradox is a powerful metaphor for our own lives and careers. How often are we, like the insects, drawn to the "borrowed brilliance" of trendy ideologies, external validation, or the glamour of someone else's success? This mindless swarming is not true community, and such attraction rarely leads to meaningful union or purpose.

This challenge of navigating external noise is not new. Steve Jobs articulated it perfectly when he explained the core of Apple's marketing philosophy, saying:

"This is a very complicated world; it's a very noisy world. And we're not going to get a chance to get people to remember much about us. No company is. And so we have to be really clear on what we want them to know about us."

This is the corporate equivalent of the firefly's path. Jobs understood that the only way to cut through the "noisy world" was not to swarm towards the artificial lights of competitors or trends, but to be radically clear about your own core identity—to generate your own light from within.

May be that is why Buddhs said to us "appo deepo bhava" and. Krishamurti wrote "“It is only when you are a light to yourself that there is freedom.” The insects teach us: Not all light is guidance. Not all swarming is Sangha. Not all attraction leads to union.

Let us not be drawn to borrowed brilliance. Let us glow from within, like the firefly— not to dazzle, but to illuminate the path.